Political Lobbying
Identify your needs
Identify the real decision makers
Establish the correct target audience
Identify credible arguments
Engage in the lobbying process
Des Crofton has over 35 years experience in senior management, working in the financial, telecommunications, construction, NGO and medical sectors. He has directed Ireland’s largest NGO in the hunting and wildlife conservation sector from being virtually unknown to becoming a household name in Ireland and in Europe with a significant record of achievement at both national and European level.
Des has earned the respect of politicians of all political persuasions and a great many senior Government officials over the years. He has been instrumental in lobbying for, and guiding, a number of important legislative initiatives in Ireland and has contributed to many EU initiatives on such issues as wildlife conservation, environment, agriculture. He has written numerous papers and articles on a number of legislative initiatives in Ireland including wildlife conservation, hunting, civilian firearms ownership, animal welfare and agriculture to name but some. Des has delivered presentations at many meetings and conferences both in Ireland and other European countries at NGO, Governmental and EU institution levels. He is the author of “A Practical Guide to the Wildlife Acts 1976 – 2000” and numerous papers, and magazine articles and presentations to conferences in Ireland and internationally on his areas of interest and expertise. **
(** wildlife and nature conservation, firearms ownership and legislation, animal welfare legislation, access to the countryside, habitat conservation, wild bird project management, negotiating with state agencies and other bodies among others.)
During his career, Des has served on many important bodies, some by Ministerial appointment. Positions held include:
Identify your needs
Identify the real decision makers
Establish the correct target audience
Identify credible arguments
Engage in the lobbying process
React quickly but cautiously
Decide on the best course of action – short, medium and long term
Implement and monitor
Plan to succeed
Present effectively
Achieve your goals
Create a positive profile and goodwill between you and the individuals, companies, organisations and the public who are important to your business based on trust, credibility and professionalism
Strategise your approach
Handle the media
Identify the problem/s
Assess effectively
Identify and implement the solutions
Identify your communication needs
Decide the message/s you wish to deliver
Identify to whom and how it should it be sent i.e. the target audience
Handle the media
Phone: 00 353 87 463 4137
Email: des@descroftonconsulting.com